Fish Where the Fish Are: How to reach the right people on Facebook

Zosel Blog

February 17, 2009

As a business owner on Facebook you want to connect with the people that matter the most. You want people seeing your Facebook profile, group, and Fan page that care about the content and will spread it to other people that care. What and where you post your information is the most important part. It is not that difficult. Facebook has many resources for people to find the people they need.

Sony created a very interesting way to connect with the people they were targeting. Sony built a site featuring their latest movie about Vampires. They needed a quick and easy way to connect with the people who like vampires. Sony received over 18 million hits to their Fan page in only three weeks. How in the world did they do that? They fished where the fish were.

Facebook offers a very popular application where people play in a virtual world of Vampires. The exact rules are beyond me, but sony knew that targeting that particular audience would be the perfect way to advertise their Fan page. Before they knew it their site was up and people were more interested then ever in their Vampire movie. This is a perfect way to target your ideal audience. Obviously this takes a bit of money and maybe a multi-million dollar company, but the concept is flawless. Don't try to create a brand new audience for your product, that audience is most likely already out there on Facebook waiting for you. You just need to find them.

Find groups with your ideals or major concepts. Groups have walls where you can post things, and hear what other people have to say. Drop a line and maybe someone will see it and start talking to you, or vice versa, find someone and start talking.
Groups also have discussion boards. Post something on an interesting discussion.
People use groups to advertise themselves. Make a wall post and insert a small bio. Someone is sure to see it and pass it along.
There are tons of great business applications that help you connect to people in the Facebook business world. Promote your business by adding your business card to your profile. Add a professional profile to connect to different companies. Don't be afraid of Facebook. It's not just a social site for your teenager, it has a million things to help someone in the Business world.

Facebook is a tool that takes time, patience, and effort. Facebook isn't something that you can set-up and just let sit there. You need to work it a little to get what you want. Wander around Facebook for half and hour and see what other people are doing. That is the best way to get ideas and pursue the world of Facebook.

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