November 21, 2008

This is a story of true web 2.0 inspiration.

It's a simple tale of how one woman with little knowledge of internet marketing is quickly gaining worldwide recognition and big distribution for her small niche product -- bamboo baby blankets. Hudson, Wisconsin Entrepreneur Tamre Sutphen, creator of shi shu baby, desgned an elegant new line of hand-crafted Bamboo/Cotton blankets that are soft to the touch, yet free of unnatural and chemically treated fibers. Zosel&Co helped her create a simple e-commerce presence immediately to help fill orders from demanding distributors, and promote the product.

The e-commerce website is just the beginning. Over the past two months since the site launched, this energetic promoter has used simple social media marketing techniques to gain thousands of fans, distribution offers from from major worldwide retailers, and much more. WIth no formal training in internet marketing, Tamre began by communicating directly with her target audiences -- Moms everywhere -- by perusing the MommyBlogoshere. She posted links, put her products up for review, got feedback from Moms everywhere, and ultimately got attention from major retailers who follow these blogs. Using twitter, she miraculously managed to get major retailers following her, and soon offering her distribution of her line.

Plus, did I mention that she did all of this without even having a blog of her own? That's our next assignment for Tamre. By posting daily to a blog, and believe me she will, there will be no stopping her.

So what's the point here? Using social media web 2.0 techniques to create buzz is inexpensive, highly effective and definitely not rocket science.

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