Formula for Success: Email Marketing Lead Generation Components

Zosel Blog

October 16, 2008

If you're looking to invest in an email blast to a large B2B or B2C email list, you'll need the following three components to achieve results:

1. A highly compelling offer...something free, a huge discount, a buy one get one, or anything to get your prospects attention so they will buy, register, or respond. Personally I prefer offering something free for registering. It's your call, based on your marketing goals, but it has to be something that is easily and instantly understood, so the prospect can make a quick decision whether they will click on your email, and take the next crucial step in the relationship. Remember, the prospects on your email list probably don't know you from Adam, so your first impression is critical.

2. Simple one-page, colorful, exciting email that dramatizes your offer, grabs the prospect by the throat, and convinces them to click to your landing page, and take the next step to being a customer. The email must clearly and instantly tell the prospect who we are, what we are offering, and what the immediate benefit of the offer is to them...what's in it for them. Also, email creative is no place for anything vague, or wishy-washy. Straight to the point, bang em over the head works best. No newsletters or anything lacking immediate urgency either.

3. Your Landing page –– Once the curious prospect understands our offer, has decided to risk clicking on an email from a complete stranger, and is willing to take the next step on our behalf, let's make sure they land on a page that will deliver instant gratification. Bear in mind, an average visitor spends less than 10 seconds looking at a web page before deciding whether to take action or move on. Your landing page's headline and copy must connect to the email they clicked. If your email promotes a free offer, your landing page should focus on that free offer, not on superfluous information that distracts from the free offer. Strike while the iron is hot. Give them what came for, get them to sign up, and move on. Your landing page needs to deliver the information you promised they would receive. Nothing more, nothing less.

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Internet Marketing: Simple HTML Do-it-yourself Newsletters

September 08, 2008

Everyone knows it's important to communicate with customers and prospects on a regular basis about new products, services and and general news about your company. Traditional print newsletters are great, but very time-consuming and expensive. So, if you're not adept at HTML programming, you can really take advantage this great new tool. There are also many online services that allow you create your own newsletters, but the templates they offer don't allow much customization.

ZoselCo offers an inexpensive solution that offers the best of both worlds. An online newsletter that is true to your brand, yet is simple to update and create yourself. The solution also offers great reporting, letting you know who opened, clicked and lots more.

If you'd like more information please contact (JavaScript must be enabled to view this email address)