Looking to generate leads on the internet? You may not need a website after all.

Zosel Blog

September 05, 2009

Many small businesses looking to connect with new customers via the internet share a very common misconception about internet marketing. They believe the solution to lead generation is paying web developer to build a search engine friendly website that will attract their prize customers, and close the sale.

Makes sense, right? Wrong.

When it comes to truly effective lead generation (B2B or B2C), a well-designed landing page system connected with a highly targeted paid search (adwords, PPC) campaign is the magic bullet that most business owners really need. If all you're after is reaching as many customers as possible for the lowest cost, shelling out big bucks to build a website doesn't really make sense.

For example, a few months back, we were approached by home realtor who was bound and determined to build a new website that targeted his area of town, and promoted his firm's unique home buying and selling specialties. And, as usual in this down economy, his budget was as tight as they come. His expectation for a search engine friendly website that would meet all his lead generation needs for a tight budget was way off base. Long story short, we built the site for him, but sadly, his budget was not sufficient to really get his site rolling.

A few weeks later, we were approached by another small business looking to accomplish the same objective: generate targeted leads from specific Twin Cities are zip codes for very specific promotional offers. And then we had an epiphany:

This guy just wants leads. Why waste his time and money building a website? The client was an established home handyman business, looking to generate leads for small home repair and remodeling projects. So this is what we recommended:

Create a Google Adwords campaign targeting Minneapolis Western Suburban Zip Codes using ads and keywords promoting their capabilities and testing special promotional offers.
Create a series of specific landing pages each connected to specific ads, each with appropriate conversion forms.

Done deal. The home handyman's adwords campaign and landing page system were up and generating leads within 10 days. No fuss, no muss. Here are the other advantages of our adwords/landing page internet lead generation system:

Low upfront cost – a fraction of the cost of building an entire website dedicated to promoting your business.
Start generating leads immediately – total project time is less than 10 days.
Change on-the-fly marketing – change promotions, ads and landing pages in a heartbeat, at very little cost.
Precision targeting – create a unique combination of ads and landing pages targeted by geography and demographics.

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Wordpress—not just for blogging any more.

July 06, 2009

When most people think of Wordpress, the popular, easy-to-use blogging software used by millions immediately springs to mind. Here at ZoselCo, we think of Wordpress as the website building tool without limits. You see, the Wordpress platform is continually improved through a worldwide open-source community of developers that create plugins and modules to offer virtually any type of functionality any business needs.

In the past four months, we have done some great work making great strides in offering Wordpress as a powerful, easy-to-use content management ssytem for businesses of any size who need a powerful marketing website that's ready to take advantage of the many up-and-coming social networking opportunities.

Learn how a simple inexpensive Wordpress site can help your business:

Rockford Handyman 'Change-on-the-Fly' Landing Page System -- To generate leads, you don't have to spend a ton of money to create an entire website. All you need is a change-on-the-fly landing page system connected to your localized Google Adwords account. Setup is fast and easy. Perfect for any business that just wants a no-frills marketing system that allows your to easily add as many different landing pages as necessary, until you find the right formula to convert leads.

Instant ROI for Government-mailing-lists.com -- This is a fully Search Engine Optimized website for the Toronto based government marketing firm has already paid for itself, according to owner Richard Furlong. ZoselCo connected with Furlong through marketing discussion groups on the popular social networking site LinkedIn.

Multiple Templates -- Globaltec is a worldwide engineering firm that specializes in large, public infrastructure projects. The dual-language site (spanish/english) is a powerful, easy-to-use content management system that allows the company to easily publish current project news that is based on a keyword strategy designed to generate significant targeted traffic

Greenbonds -- the goal is to establish a renewable source of national and local investment capital for green technologies and solutions by introducing a new federal savings bond program. Green Bonds is modeled after the World War II era 'War Bonds' program. The site is intended to ehlp generate 10,000 signatures necessary to make the concept a reality.

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My IRA is tanking. The economy is slumping. Now this.

June 01, 2009

A right-handed designer with a broken right arm: not the best way to start off Q2. But not to worry.
Web Marketing
If I didn't laugh, I might cry. All things happen for a reason. I guess it's God's cruel joke, or something. A right-handed designer with a broken right arm. Anyway, as you some of you might know, I have been a volunteer youth baseball coach here in south Minneapolis for the past 13 years. About 10 days ago, I was coaching 3rd base in a tournament game when one of my 14-year-old players hit a screaming line drive in my direction. As I moved to evade the ball, it found me like a heat-seeking missile.

Crack. The ball hit my right forearm just about six inches up from my wrist. I immediately iced it, and stayed in the game, not thinking much of it although it hurt like hell. Later on that afternoon, I knew something wasn't quite right, so my wife insisted that we head to the ER to get it checked out.

Long story short: diagnosed with what's called a nightstick fracture to the ulna bone. I am now confined to a cast for the next three weeks. I am making the adjustments to working primarily with my left hand, and awkwardly mousing with my right when necessary. But, I've got to say, this is by far one of the most challenging situations I've faced in my career. It's hard to describe, but the cast confines my arm to an angle that is not conducive to mousing, something I make my livelihood with. The frustration is maddening.