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Huge new functionality from wordpress sites.
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A right-handed designer with a broken right arm: not the best way to start off Q2.
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Now any small business can have an inexpensive, yet powerful content management system that the search engines will love.
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BearBeats.com tackles saturated music loops market with streamlined SEO, title meta tagging and more.
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If your salesperson aren’t spending a least half their time social networking (Linkedin, twitter, plaxo, facebook), they should be slapped upside the head. Granted, most Social Networking is most…
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Many B2B marketers seem to feel that social networking is more effective for major consumer brands, and will not produce results for B2B. The perception is usually, ‘I don’t use Facebook,’…
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Until recently, defining the roles of marketing and sales was simple: marketing paves the way, while sales closes the deal. The job of Marketing is to spread the word to prospects, while salespeople…
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As advertising budgets get slashed here in 2009, there’s one area that you might want to spend a few dollars on, even if you have never spent money on it before. Pay Per Click advertising (PPC),…
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Sure, times are tough. We’ve all got to be smarter with our marketing pennies. However, a McGraw-Hill Research study of over 600 Businesses found that drastically downsizing your ad spend may…
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Social Media, with its infinite number of media channels reaching millions, is quickly becoming the new way for PR professionals to influence public opinion, polish brands and sell product. If offers…
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Participating in Social media sites such as Linkedin, Facebook and many others- is simply a must these days, particularly if you need to broaden your network, explore new trends, share new ideas, and…
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If you’re looking to invest an email blast to a large B2B or B2C email list, you’ll need the following three components
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Communicate with your customers and prospects with these elegant, easy-to-use HTML newsletters.
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When marketing a political campaign on a small budget, html newsletters, live feeds, and clever videos commercials can be just the ticket.
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Permission-based email is half the cost of traditional direct mail marketing.
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If you use pay-per-click ads, or email, landing pages are perhaps a key part of your strategy, Yet most people completely ignore this, or actually know how to use them well. An effective landing page…
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Here are some basics that I like to follow when designing a site with SEO in mind. For the novice, Search engine optimization, or SEO, is the technique of publishing information and building links that…
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If you want to increase sales for your company, don’t spend another dime on brand advertising, direct mail, telemarketing, or sales staff until you make sure that your website is pulling its weight…
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We’ve all heard the term Viral Marketing. But who really knows what it is, who it can help, and how to make it work. Viral is used primarily in B2C markets, but with some outside the box thinking,…
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If you’re a sales-driven company, you may tend to view sales as the moneymaker and marketing as the money spender. There’s some truth to that, but to be fair, the real role of marketing is to get…
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Social networking online is one of today’s hottest trends. Many, however, wonder how social networking can help their careers or businesses and exactly how to get started with this online marketing…
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You may have a beautiful website sporting lots of flash and such, but if no one in your target market can find it, it’s not a very sound investment. A fully optimized web presence is designed from…
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Are You Spending Your Marketing Dollars Wisely? Too many technology companies waste some or all of their marketing communications dollars. They spend too much on things that aren’t really working…
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Do you ever notice that some software companies show a software box on their website, and some don’t. Why is this? If it’s B2B software, it’s likely that is will never be seen on shelves at a…
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One of the hottest B2B lead generation methods going today is whitepaper marketing. Done right, creating and submitting technical whitepapers to selected industry websites in your target market can…
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Print advertising is a great way to get the attention of your prospects, and your competitors. But before you go down this road, take a deep breath and read a few rate cards from your industry publications.…
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